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Experienced professionals with global expertise in profitability, reliability and cost.

Flight Path to Profit:
Your Aviation Consultancy Partners

About

Our Founder Wayne Pearce

Wayne Pearce is a distinguished leader in the aviation industry with a profound track record of driving profitability and innovation across various business models and challenging environments. As the CEO and senior executive of multiple airlines and travel companies, Wayne has been pivotal in orchestrating turnarounds and fostering sustainable growth.

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His tenure as Advisor to the President at Thai Airways exemplifies his ability to navigate airlines through turbulent times to profitability. His strategic interventions across commercial and planning domains have led to substantial operational reforms, enhancing revenue streams and customer engagement.

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Wayne's versatility is further underscored by his leadership as CEO of Oman Air, where he delivered significant revenue growth through a sharp focus on commercial strategy, e-commerce, and social media. His robust labour and industrial relations strategies have resulted in exceptional on-time performance and service quality improvements.

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As Chief Strategy and Planning Officer at Etihad Airways, Wayne's strategic overhaul of network and fleet structures has established the airline as a formidable network carrier with optimal connectivity and yield. His expertise in revenue management and alliance development has been a cornerstone of Etihad's success.

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Wayne's extensive experience extends to ground operations, cargo operations, and the transformation of Gold Medal Travel into a leading digital travel business in the UK. With varied management roles at Qantas Airways, he has proven his mettle in network and fleet planning, and commercial strategies.

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Rooted in a multicultural background with professional stints in Europe, the Middle East, Asia, and Australia, Wayne's global perspective and hands-on approach make him a sought-after advisor and executive in the aviation sector.

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Through Pearce and Associates AG, Wayne is poised to lend his expertise to businesses aiming for sky-high success, embodying a commitment to developing cohesive teams, engaging customers, and crafting unified visions aligned with stakeholder values.

Our  Approach

At Pearce and Associates, our mission is to advance aviation businesses through cutting-edge data analytics and global insights. We understand the aviation industry's complexities and offer tailored advice to owners and senior leaders seeking to enhance business performance.

Our expertise allows us to identify and address the core challenges your business faces, aiming for substantial improvements in profitability, reliability, and cost efficiency. Our data-driven strategy is designed to optimise service quality and operational effectiveness.

By choosing Pearce and Associates, you embark on a transformative journey. We ensure your strategies are informed and impactful, turning industry challenges into opportunities for growth and success.

Segments

We work across a variety of segments to support you in your aviation transformation. Ranging from practical on the ground support to state of the art technical solutions.

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